Posted by admin on 28 January 2013.
After building a website or prior to it, one of the first steps that an aspiring Internet businessman has to take is to register a domain name. There are a number of different domain name registration companies on the web that can be used for such tasks.
However, the point of this article is to show you that rather than registering a completely new domain, it is a good idea to explore the possibility of registering an aged domain name, as the advantages can be quite significant. There are companies out there who go out and buy an aged domain name just because of the Search Engine Optimisation (SEO) benefits that it gives, and make no mistake – these benefits can amount to quite a significant amount.
An aged domain name is a domain name that is simply been in existence for more than 5 years. An expired domain name is simply one that used to be registered to a particular individual or company. However, once the domain lease expired, the owner forgot to renew it. There are a number of reasons why you will want to invest in an aged or expired domain name as opposed to a completely new domain name.
One of the more major aspects of search engine optimization is link building. In fact, the more you invest in link building, the easier it will be for you to ensure that your website is ranked higher than others by a search engine such as Google.
A completely new domain name will have no links or other websites attached to it. However, with an aged domain, you have a great chance of inheriting a lot of existing backlinks from other websites. If that is the case, you will find it easier to raise the ranking of your website in the search engines.
When you first create a website on a completely new domain name, you will not have a page rank score. Websites and webpages all over the Internet are subject to search engine rankings, and search engines use their in-house ranking algorithms. For the past few years, Google’s algorithm has been based on your website’s PageRank, which is a computed value on the credibility of a website based on several factors including number of backlinks, type of backlinks, and age of the domain name. An aged domain name will probably provide you with an existing PageRank, therefore giving you a solid base to build on.
A golden rule that every Internet marketer must familiarize himself or herself with is that search engines will consider a domain name that has been around for a long time to be more important than a domain name that has just been registered. The reason for this is simple: a domain name that has existed for a longer period of time will be more credible, and a domain name that has just registered has no reputation at all.
This is synonymous to hiring a person who has 5 years of working experience as opposed to a person who has just graduated from college with no practical work experience at all.
As you can see, purchasing an existing or aged domain name holds many advantages that can be utilized by experienced Internet marketers and entrepreneurs. The above information is just the tip of the iceberg. If utilized smartly, an aged domain name can allow you to raise your search engine rankings dramatically.